SEO(Search Engine Optimization) Introduction

Search Engine Optimization (SEO) is the process to gets a high page rank for your website in the major search engines like(Google,Yahoo, Bing). SEO become a powerful marketing tool in the modern information age.

But website like (Wikipedia, Facebook and Microsoft) does not need SEO because of their brand names.Other websites need SEO to get better ranking on search engines.

 

Here is steps that you have to follow for SEO:

1) Titles, Headers and URL addresses :

The heading of a website is different from its title.When the title, heading or the url address of a webpage matches your keyword, then website is given a better ranking

2) Back-linking :

Back-links are the hyperlink linking to your website.Back-links increase the ranking of your website. Dofollow back-links are more affective for SEO.

3) Writing SEO content :

Search engines match the entered keyword with the content of website. For example, if your keyword is "football", the search engine will search for articles having the word "football". The search engine will rank these articles according to the "keyword density" of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

4) Regular updates :

New information and facts are that people have an unquenchable thirst. Search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

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